COVERGIRL
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CoverGirl's research and development department was developing a line of makeup for Latinas and they needed help understanding what Latinas wanted and needed from their beauty products. The video would also be placed in stores near their new product line.
VERIZON WIRELESS
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Verizon Wireless was targeting the English-speaking Hispanic audience and wanted a radio ad campaign to draw in a younger demographic of Latinas. I created the "My Quinceañeara" campaign where the winner would win a full sweet 15 party.
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I was contracted to rewrite Uno Branding's entire website. Their objective was to reach English-speaking clients targeting Latinos, and companies in Latina America looking to infiltrate the US market. Uno Branding has a very unique methodology that focuses on imagery more than the copy, therefore the copy for their website had to be professional, descriptive and capture the essence of their brand.
