Multicultural
Advertising is
Creating
ORIGINAL
Ideas That Become Great Ads.
Creating stories for brands.
A good Hispanic ad starts with a story. A story about how this culture currently interacts with your brand. Or how you want to introduce them to it. Telling the right story in a meaningful way makes all the difference in how your brand will be perceived.
As a bilingual creative director and copywriter dedicated to crafting authentic, impactful advertising and content for the Hispanic community, I know how to tell these stories. I've been doing it, successfully for a long time. With a focus on cultural accuracy and creative excellence, she empowers brands to connect meaningfully across language and cultural lines.
Biculturally Accurate
I was born on the Mexican side of the US border. I lived, learned, and experienced two worlds simultaneously. My background gives me a unique perspective that allows me to see things in briefs, that might not be 100% accurate, and address them before they become ads.