Norma Ruiz Guerrero

Connecting Brands With the Hispanic Audience

As a bilingual creative director and copywriter dedicated to crafting authentic, impactful advertising and content for the Hispanic community, I know how to tell stories that make great ads. I've been doing it successfully for a long time. With a focus on cultural accuracy and creative excellence, I empower brands to connect meaningfully across language and cultural lines.

Biculturally Accurate

I was born on the Mexican side of the US border. I lived, learned, and experienced two worlds simultaneously. My background gives me a unique perspective that allows me to see things in briefs, that might not be 100% accurate, and address them before they become ads.

I've spent the last 25+ years working in US Hispanic advertising, crafting ads that increase sales, by connecting with your target audience. I've worked in-house at top-tier NYC Hispanic ad agencies, and freelanced in many states across the country.