What Do You Want to Say?
Bilingual (Spanish/English copywriter. US Hispanic advertising and marketing expertise. 25+ years writing copy for long and short-form videos. Online content, naming, print, outdoor, websites, promotional content, email + more.
Creative Expertise Meets Cultural Insight
Norma Ruiz Guerrero brings deep knowledge of Hispanic markets and bilingual copywriting to every project. Combining creative storytelling with strategic insights, her work bridges cultural gaps and drives engagement for brands seeking authentic connections.
Culturally Relevant Ads
Creating advertising campaigns rooted in Hispanic culture, enhancing authenticity and engagement.
Video
CoverGirl
CoverGirl promotional video for in-store Latina cosmetics line.
YipTV
Spanish digital TV promotional video.
The Circle
Native American non-profit domestic violence prevention long-form video.
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About
Born and raised in the Mexico/US border city of Cd. Juarez gave me the unique experience of living in two worlds simultaneously.
I've worked in Hispanic advertising for 30 years as a creative director and bilingual copywriter, both on-site and as a freelancer. Skilled in print, short and long-form video, online, radio, and outdoor.
Brands include, CoverGirl, Verizon, Toyota, Absolut Vodka, DEAGEO, Tequila Tradicional, US Bank, Girl Scouts, government, non-profit, + more.